Open 24/7/365 – 366 on Leap Years
As we mentioned earlier, your website is open 24/7/365 and 366 on leap years. Imagine a potential customer, new to your area looking for exactly the kind of product and service you provide. How do they find you? Some say word of mouth, others say flyers, still others rely on the Yellow Pages or Newspaper ads. The reality is this potential customer will use the internet to search for information about nearly everything they need today. If you’re not listed, you don’t exist to this customer.
Another example that takes time away from you and your business is customer support, have you ever spent hours on the phone trying to discuss an issue a customer is having with a product or service of yours, with other tasks pending and possibly more important, it really can create stress in your company.
A website can’t solve all of your problems, however, when used and designed correctly it can be an important tool to keep your productivity on target. Put yourself in your customer’s position, would you want to sit on the phone for long waits trying to get a problem solved or are you a motivated self starter? We bet that you use the internet for both personal and business needs.
Have you ever searched for something without finding the results you sought after? Did it leave you frustrated? The internet is the primary way the world now seeks to solve their everyday needs.
From downloadable instructions and/or software to ordering products that can be delivered to the customer’s home without their needing to spend their time driving across town to find out the store they thought might have what they were looking for didn’t or even worse had the item or service but it’s price seemed questionable.
Today we use the internet to check prices and availability of products and services before we seek out local availability, so will you be part of the answer being sought on the Internet or will you be invisible to those seeking your products or services?
A website pays for itself…
The cost of a professional website will pay for itself in no time when you compare the alternatives, like TV, Radio, Magazines, or Newspapers. Have you ever saw an ad that had no web address? Simply having a website won’t instantly gaurantee more business, people must know it’s there.
Don’t rely on search engines as your only link to your site, advertise your website’s address on your other ads, in social media, letterhead and business cards, or even on your vehicles.
This helps you limit your fees in these areas, by putting the bulk of information on your website and using the other mediums to drive your “traffic” there, allowing potential customers to get to know you and your business even before visiting your facility.
That said, don’t overwhelm your viewers with information overload, keep it as brief as possible and break it up so that your viewers don’t have to scroll forever, or provide it in a downloadable format such as Adobe Portable Document Format (PDF). This can a great way for allowing access to many documents as well. So consider the tools you currently use and how a professional website could not only enhance your business image but also increase your productivity.