So Why Does Your Business Need A Website?
If you have already made all the money you’ll ever want, you might not. However, if you have that much money starting a website to help others could work. Let’s face it as technology improves everyday, more and more products and services are moving to the internet.
Consumers expect companies to have a website, and some rate your credibility by this fact alone. That’s why a professionally designed site is in most companies’ best interest, your image, reputation, and credibility with your customers is what is at risk.
Still not sure? Take a look around you and count the number of people on smart phones, or using the internet to look up or download something. Everybody uses the internet, in fact it’s used more than and fast replacing the phonebook. You are in business to hopefully make money, but if people can’t see your products or services the likelihood of these potential customers going to your competitor is pretty good, especially if they are online.
Currently 22 percent of the earth population surf the internet, or more precisely 1.1 billion people have regular web access. Picture this, in downtown anywhere USA, opening up a brick & mortar business on the main parkade, not hanging a sign, blacking out all the windows, and sitting inside with no lights on waiting for the phone to ring a or customer to walk in. Clearly a business without a web presence is very similar to that picture, hence the reason your company needs a web presence.
A website is a tool to be used…
It’s a fantastic tool.
Many of businesses today consider the web, but really only few actually follow through in creating a professional website? We have approached businesses who for varying reasons have denied a need for a website. A few recently approached stated, they really couldn’t handle more business right now.
We can appreciate that being a small company ourselves we understand everybody has limitations. However, while we clearly get that part of their argument against building a web presence, we believe that some of you are perhaps missing the point of a website and feel the need to share more indepth information with you.
Each of us in business have various tools we use in our trade, for instance firefighters need axes and fire trucks that carry water, hose, ladders and personnel that they use to put out fires, extract people from car wrecks etc. The point is they couldn’t show up without their tools and do their jobs, at least not with a timely and successful outcome.
In the same way the internet has become a tool of business. Your website helps define your expertise to your current and future customers in so many ways. A poorly designed website can create a poor reflection on you and your business, while a functional and friendly design can do just the opposite, hence our recommendation that you choose a professional design team like Creative TaLantz.
Some uses of a website beyond simple stating your abilities, where you are, and your hours of business, include but are not limited to pictures and bios of your staff, your products or service listings, but most importantly it it a means of communicating with your customers, past, present and future. One area that we are certain most businesses can relate to is answering the same question over and over again. Your website can house that information for you and allow you and your staff to concentrate on what you do best. We’ve heard clients say that they prefer to talk to their customers, which we can completely relate to, but how do you reach those who know nothing about you or seek these answers after hours?